Private Insurance Broker – Boosting Leads & Revenue in California
Our client is a private insurance broker based in California, offering a range of insurance products including life, health, and property insurance. Despite having an established presence, the broker faced challenges in consistently generating qualified leads and scaling the business.
The Challenge
Before partnering with WeGenLead, the insurance broker was receiving only 5 to 7 qualified leads per month. While the leads were relevant, they were not enough to significantly grow the client base or revenue. To compete effectively in the saturated California insurance market, the client needed a more robust lead generation strategy.
The Solution: Tailored Lead Generation Strategy
Two months ago, the insurance broker enlisted WeGenLead to revamp their lead generation efforts. We implemented a two-pronged approach that focused on targeted marketing and a well-structured leads funnel.
1. Custom Lead Funnel
We developed a custom lead funnel specifically tailored to the California insurance market. The funnel was designed to nurture prospects by providing clear, easy-to-understand information about the broker’s services. Each step was crafted to guide prospects through the decision-making process while collecting valuable data to better understand client needs.
2. Facebook and Google Ads
To drive traffic into the funnel, we launched targeted Facebook and Google Ads campaigns aimed at Californians searching for life, health, and property insurance. These highly targeted campaigns focused on individuals and families seeking personalized insurance solutions. By leveraging audience segmentation and retargeting, we ensured that only qualified prospects entered the funnel, maximizing conversion rates.
3. Data Optimization
At every stage, we gathered and analyzed data to refine the ads and funnel, enhancing performance in real-time. This continuous optimization allowed us to keep the cost per lead low while increasing the volume of qualified prospects.
Results Achieved
1. Increase in Leads
The broker’s monthly qualified leads surged from 5-7 to 25-30—an impressive improvement. Not only did the volume of leads increase, but they were also highly qualified, making them more likely to convert into paying clients.
2. Revenue Growth
The increase in leads directly impacted the broker’s revenue, which grew by 1.25x within just two months. This rapid growth allowed the broker to scale the business while still providing personalized services to clients.
3. Improved Efficiency
With the new funnel in place and the ability to track the prospect’s journey, the broker streamlined their sales process, focusing less time on unqualified leads and more time on closing deals with serious prospects.
4. Scalability
The success of this campaign has paved the way for future growth. WeGenLead continues to collaborate with the broker, exploring new opportunities to further scale the business and optimize marketing efforts.
Conclusion
In just two months, WeGenLead helped this private insurance broker transform their lead generation strategy. By implementing a custom leads funnel and running targeted ad campaigns, the broker experienced a fivefold increase in qualified leads and saw revenue grow by 1.25x. Our continued optimization efforts ensure sustained growth and long-term success.
This case study demonstrates how even an established insurance broker can benefit from a focused and strategic lead generation approach, resulting in rapid business growth.